In 1985 Blythe Collins, current owner of Bread and Roses Bakery, and her late husband Don Niskanen, built this complex of cottage-like shops and ran The New Morning Coffee House.
Frank Male and Kathy McCulloch purchased this complex and opened The Midtown Guitar Company in Yachats in 2018. Frank, a musician, liked buying guitars and ended up with enough to open a store in Aptos, California, and later one in Santa Cruz. Looking for a place to retire, they sold both stores, packed their neon signs and the best of their inventory into a 16-foot truck--the 21st Century Conestoga Wagon--and moved to Yachats.
While locals have bought guitars from them, a town of 750 only needs so many guitars. Most of the people who walk through Midtown Guitar Company's doors are tourists who enjoy looking at $3,000 guitars but don't tend to buy them as souvenirs. Consequently, most of the guitars they sell they sell via the website reverb.com
This website, yachats-history.com, is a work in progress.
I'm hoping to gather more stories about this location. If you have good ones, email me. THANKS!
The Wine Place
The Gourmet Lady
Cheese & Crackers
Joe's Town Center Cafe
New Morning Coffee House
Do you have stories and/or photos about this location? Did you ever work here? Live here? Have family and/or friends who told you anecdotes? Send interesting stuff to us and we may add them to the website.
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