Midtown Guitar Company

373 Highway 101, Yachats N, OR 97498

More Information Coming Soon

In 1985 Blythe Collins, current owner of Bread and Roses Bakery, and her late husband Don Niskanen, built this complex of cottage-like shops and ran The New Morning Coffee House.

Frank Male and Kathy McCulloch purchased this complex and opened The Midtown Guitar Company in Yachats in 2018. Frank, a musician, liked buying guitars and ended up with enough to open a store in Aptos, California, and later one in Santa Cruz. Looking for a place to retire, they sold both stores, packed their neon signs and the best of their inventory into a 16-foot truck--the 21st Century Conestoga Wagon--and moved to Yachats.

While locals have bought guitars from them, a town of 750 only needs so many guitars. Most of the people who walk through Midtown Guitar Company's doors are tourists who enjoy looking at $3,000 guitars but don't tend to buy them as souvenirs. Consequently, most of the guitars they sell they sell via the website reverb.com


This website, yachats-history.com, is a work in progress.

I'm hoping to gather more stories about this location. If you have good ones, email me. THANKS!

Businesses That Have Been at this Location

The Wine Place

The Gourmet Lady

Cheese & Crackers

Tapas 101

Joe's Town Center Cafe

New Morning Coffee House

Do you have stories and/or photos about this location? Did you ever work here? Live here? Have family and/or friends who told you anecdotes? Send interesting stuff to us and we may add them to the website.


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